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The burning question for most people eager to build their brand online is "In Melbourne, how much does a website cost?" At Cultivate, we have found that this is frequently asked and requires a multitude of questions to be answered before proceeding. Whilst it could be...

Search-engine optimisation is an adolescent industry. The online marketplace is only now beginning to show signs that it is reaching early adulthood, and with the constant code rewrites occurring at Google and Bing, SEO companies in Melbourne have had little time to...

Alexandra Tachalova recently theorized "SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it."Social Media Marketing (SMM) has become a significant tool in the all-important battle for Google rankings...

While mobile and desktop results have been slightly different for some time there seems to be some talk about a big change coming.Currently the results change if the websites listed have a mobile version or not.Google webmaster analyst Gary Illyes noted that Google is...

Noticed a change in Google ranking? Let us know! Its been two years since Google's last major update. Penguin 4.0, Google's newest update, is now live and running. So far, September has been a very volatile month for rankings.Moz (big players in the SEO...

As commerce evolves to reflect these changing times, many businesses have some work to do. Only the best-established, most highly-trusted firms in a given area, those which have cornered the market, have survived this long without evolving to the online world. For the...

Okay, so whats the difference and how do I decide?The 2 questions you need to ask yourself is: Do you need to rank for broad generic keywords?Is ranking in Google important or do you already have the traffic through Adwords etc. and just need the sale? If you...

Mixing photos and illustration Badges on top of hero images The Harvard Library That Protects The World's Rarest Colors "The most unusual colors from Harvard's storied pigment library include beetle extracts, poisonous metals, and human mummies."Ever...

Few post-industrial innovations have ever shaken up commerce to the same degree as the creation of an online world, where a firm’s physical presence is mirrored by a computer-based facsimile. It is a profound shift in marketing presence, and as it continues to grow...

117M leaked logins from LinkedIn A LinkedIn data breach from 2012 has been found. While initial reports have said that hackers had stolen 6.5 million logins, the latest statistics suggest a lot more were compromised.  167 million accounts were allegedly...

1) Because it brings in business. Raise your hand if you want more sales? Yeah, me too! Great! Now think about the customers you want: What are their age and sex? What are they interested in? Hobbies, typical jobs etc... How long do they take to make a...

Eight months on: How has Google's mobileagedeon affected SEO?Virgin Airlines new logo: April Fools jokehttps://www.youtube.com/watch?v=vGCUp_FduKc&ref=webdesignernews.com Questions and Answers Q: How do I increase my Adwords keyword scoresA: Adwords will normally...