Cultivate Digital

{Cultivate Digital}{596 North Road Ormond}{Melbourne}{3204}{VIC}{Australia}{(130) 050-2466}
596 North Road Ormond 3204 Melbourne, VIC
Phone: (130) 050-2466

Penguin 4.0 Is here!

Noticed a change in Google ranking? Let us know!

Its been two years since Google’s last major update. Penguin 4.0, Google’s newest update, is now live and running. So far, September has been a very volatile month for rankings.

Moz (big players in the SEO industry) have been tracking the “heat” of ranking changes. See the chart below.
Let us know your thoughts or any changes you have observed with your SEO.



Google is now grouping keyword search volumes.

What we mean by “grouping keyword volumes,” is that keywords with slightly different meanings are given the same search volume. For example, if “plumber Melbourne” was searched 1,225 times in a month and “plumber in Melbourne area” was searched 1,005 times these would be reported as the same amount.

Questions and Answers

Q: What can I do to improve the text on my website.

A: A copywriter would be your first choice. Roughly $100 a page our in house copywritter can improve your sales and customer bounce rate.

If you have no budget, then a good place to start is your competition. Does their text read well, flow nicely, have call to actions. Then use this as a base line, dont copy their text! As doing so will get you into trouble with both with Google and lawyers. So make it original but take ideas and re-word it your own style.

Just for Fun

Here’s Who Runs The Show: Paul Wagstaff

A website developer and a business owner since 2004. Cultivate Digital is a boutique web design studio located in Melbourne, Australia and is now a top 5 rated web design agency in Google.

Paul has a lifelong passion for building things online and applies a high quality ethic to every project he takes on.

He is also an incredibly dedicated business partner who loves helping small businesses get online in record time with a minimum of fuss. He works with his clients personally and the reviews prove how much his clients appreciate his down to earth, honest and transparent approach.

When Paul isn’t working, you may find him exploring the moon through his 12 inch Telescope, reading a good book, or listening to Dr Karl and other science podcasts.