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Need help with instant traffic to your site? AdWords is the answer and we can help set up and monitor your account.
AdWords is a advertising tool that focuses on keywords for marketing a website by pay per customer clicks.
Google Ads Clients
%
Avg. Conversion Rate
%
Avg. Increase In Sales
Results:
- Improved cost per acquisition (CPA)
- Improved market penetration
- Improved return on investment (ROI)
- Improved lead quality or more sales
- Higher prominence in Google
- Lower cost per click (CPC)
- Improved brand awareness
- Improved customer tracking
Tips
- Create ad groups. One for each product or service, then test keywords and different ads within this group.
- Keep it simple. Try a few different ads and keywords at first. See what works and keep testing.
- Create landing pages for your ad groups. Optimise these landing pages by including your keywords within the content.
- Set a budget and stick to it. Say your conversion rate is 3% and your average cost per click is $2, then you need to spend $200 to get 3 sales.
What’s involved with an AdWords Campaign?
Starting an AdWords advertisement campaign is fairly straightforward. The key is to determine which keywords and specific advertisements are the most cost effective.
The terms and ads also have more effectiveness if it’s targeted to the right website page.
Once you have chosen your keywords its time to make some text ads.
The cost per click is determined by a few factors but mainly it involves the ad’s text and the page it is linking to.
Who Google Ads is for
Google Ads is ideal for:
- businesses needing leads quickly
- new websites with little or no SEO
- high-value services where one lead is worth a lot
- businesses wanting predictable lead flow
Real example
We help businesses generate immediate enquiries through Google Ads campaigns, especially when launching new services or entering competitive markets.
Google Ads vs SEO
- Google Ads delivers instant visibility
- SEO builds long-term growth
Google Ads works best when you need leads now, while SEO builds a stronger foundation over time.
FAQs
How much does Google Ads cost?
Most small businesses invest between $1,000 and $3,000 per month depending on competition and goals.
How quickly do Google Ads work?
Google Ads can start generating traffic and leads within days of launching.
Is Google Ads worth it?
Yes, when set up correctly. It targets people actively searching for your services.
Should I run Google Ads or SEO?
Both work best together. Ads deliver immediate results while SEO builds long-term visibility.