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Google leaked its Do's and Dont'sA few months back Google leaked its main do's and dont's, If you follow these points you will be on your way to success.1. Goal completion:Google likes to see customers interacting with your site.It might be a button with a call to...

I am very font of you… I like my type the way I like my coffee, black. Comic Sans walks into a bar… Science is hard… Don’t stop me from having a Helvetica good time. I have seen the Futura and it is beautiful. The result of improper kerning. Just beacause you think…...

Don't have a mobile site? Google could be punishing you.Around the holiday break Google released an update that shows a line of text like this: "This website is mobile friendly". While Google doesn't seam to be directly penalising site with no mobile version, it does...

7 conversion boostsSome of you might have heard the saying "correlation doesn't equal causation". For example 'the colour red has a negative effect on sales'. Is this really a factor? How do you know for certain?Bad sales could be due to the company just starting up...

The fall of Google authorshipGoogle has completely dropped all kinds of authorship. It became a big topic over the last few years.Authorship was mainly about linking a G+ account with a picture of your face to a website. In the search results this picture would pop up...

Latest browser and screen sizes:W3C has released their latest stats which you can see below;Chrome has really taken off in the last year, while Internet Explorer has dropped dramatically.Very large monitors, laptops and wide tablets have also grown a tremendous...

New Google update targets thin contentGoogle is now focusing more on high quality content, better text, originality and the amount of it. This is great for small and medium size websites which seem to be getting a bigger push in rankings.Facebook bans "forced...

Tips I have learnt from restaurants:1. They don't use dollar signs.I'm sure all of you foodies have noticed how the top end restaurants tend to round costs and remove dollar signs. There's a very good reason for this.Studies have found that removing $ symbol and even...

Why businesses in Melbourne need a responsive website.The rate at which tablets and mobiles are being used for internet searches is increasing very, very rapidly.Not many businesses have taken up mobiles/responsive sites so its still a niche area which you can...

My bounce rate dropped from 60% to 0%!I recently performed a test on my quote page and potential leads were leaving very quickly. I tried all kinds of things like a link to a simpler form, bigger text, bigger buttons but nothing had an impact.Then I really thought...

Google rolls out Panda 4.0 Another large Google update has rolled out for SEO.The Panda updates are all about content, focusing on the text and pages.If you have been hit it's time to start looking at your text.- Is it completely original?- Have you copied another...

Happy 25th Birthday Internet! What we now call the World Wide Web was created back in 1989. It was the idea of Tim Berners-Lee who put his idea to his managers at CERN. The idea was simple - link computers to share information faster. How has the internet changed our...