Google leaked its Do’s and Dont’s
A few months back Google leaked its main do’s and dont’s, If you follow these points you will be on your way to success.
1. Goal completion:
Google likes to see customers interacting with your site.
It might be a button with a call to action like ‘free quote’. If the customer clicks this and the page takes too long to load, or the form is too long, they quickly leave.
This kind of lost customer is a factor in telling Google if you have a good or bad site.
Having links to your site that are topical are also a factor. You need to ensure that the links you include relate to your site. For example, if you are a carpenter then you will need links from a forum on home building. Also, having industry experts mention/link to your site’s content on Facebook and Twitter is a bigger factor still.
Yelp, Hotfrog, Google+ all contribute to your ranks.
4. Business info:
On all pages Google likes to see phone numbers, addresses etc. – don’t make it difficult for people to find you.
5. Don’t make spammy content:
Don’t just write text for the sake of SEO. Pick a topic that a potential customer would be researching in Google and write about this. The more relevant and more informative, the better.
Facebook’s new CTA
Be sure to log into your Facebook and add your new CTA (call to action) button.
It appears on top of your banner and you can select from buy now, book now and many more.
The new CTA should help with telling your customers exactly what you would like them to do, improving conversions and growing your website traffic.
The dress is blue and black!
You may have seen these pictures floating around on social media.
Watch this video here which explains it all:
Initially, I like most, thought it was a prank, but I am used to seeing bad photoshops. My brain instantly knew it was washed out (saturation pumped right up).
This is a common problem I come across when clients try to describe colours.
Everyone’s definition of a colour is different and computer monitors are different.
For example most people that saw white and gold when asked if the white they saw was pure white like a sheet of paper, they would say “no it’s a very light blue” or something along those lines.
The main factor though seems to be your setting, or how you are used to seeing colours.
Within a day this debate over colours blew up Google and social media.
2015s Pantone colour of the year
“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
Questions and Answers
Q: How do I track my customers interacting with my site?
A: A good free way is Google analytics which will give you stats on how quickly they are leaving, how many pages they visit, what forms they fill out and how they got to your site.
Another amazing tool is ClickTale, they have a free version which records a few seconds of your customers screen. You can see which parts of your site they are struggling to click or find.
Just for Fun
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