Cultivate Digital

{Cultivate Digital}{596 North Road Ormond}{Melbourne}{3204}{VIC}{Australia}{(130) 050-2466}
596 North Road Ormond 3204 Melbourne, VIC
Phone: (130) 050-2466

Googles new owner alphabet – Newsletter September

Sep 2, 2015

Googles new parent company – Alphabet

Google co-founder Larry Page has revealed that the company will now become a subsidiary of the newly formed company called Alphabet. Page will be the CEO of Alphabet, and Sergey Brin will be its President

Some of the other companies that will be under the new Alphabet umbrella include health businesses like Life Sciences and Calico, along with its X lab efforts. Each of these businesses will have its own CEO, which will receive guidance from Page and Brin.   Sundar Pichai is now CEO of Google.

How can I do my own SEO for free?

1. Try typing phrases you think your customers would type into Google.
For example something long like: diesel generator fuel consumption curve.

2. Pick keywords that are competitive but achievable. 

How? A good way to tell is by looking at the sites that rank.
Open the first ten websites.

  • Do they look big?
  • Do they look like they would be spending $$ on their marketing?
  • Do their sites look modern and expensive?

If you answer yes to most of these, then move on. Its probably too competitive to rank without spending money on it yourself.

Try and find competitors that have an old looking site. See the image below:

3. Once you have found a good keyword, make a new page on your site.
Title the page after this new keyword.
Enter a unique description into the description.
Enter some unique content (about 300 words, and appropriate images) and possibly a pdf with the same keyword file name.

4. Market it, push the page out on Facebook and twitter for example.
If its a highly searched keyword customers will be talking about it on forums.
Help them out by finding these forums and post helpful info and occasionally link to your site.
Try not to spam, don’t flood sites with a link to your site. 

5. Track and measure, keep detailed notes on the before and after.
Use Google analytics to track the new traffic you are getting. 

What do I need for a successful E-commerce site?

View this fantastic site on the intricate details of what a e-store needs to be successful.

Each icon is clickable and includes a detailed description.

Questions and Answers

Q: How can I keep customers on my site longer?

A: The 5 Second Rule

You only have five seconds to get across your value to users. The back button is the most widely used button on the web.

Your potential customers have questions and if you don’t answer these, they’ll click “back” and exit your site. Featuring compelling text that draws readers in and gives them a reasons to stay helps. Interesting design and a hierarchy of text headings.

Just for Fun