Don’t have a mobile site? Google could be punishing you.
Around the holiday break Google released an update that shows a line of text like this: “This website is mobile friendly”. While Google doesn’t seam to be directly penalising site with no mobile version, it does seam to be turning customers off if they dont see this message. Might be time to upgrade!
Semantic Search. what is it?
The dramatic increase in devices like smartphones, tablets and even TVs have changed the way we search. Things like Okay Google and Siri let us talk to search engines like a human would talk to a human.
No more “restaurants in Melbourne” we now tend to search things like “where to eat Indian food in Melbourne”.
Here is the wiki definition of Semantic:
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.
Is your website ready for Sematic Search?
To be ready all you need do is re-write your websites content to include phrases that a real human would type into a search engine like Google (like my example above).
No more, “restaurant, dinner, Melbourne, food, eat….”.
Try and keep it natural and maybe bold some of the main keywords.
Questions and Answers
Q: What are the top 5 rules for writing my websites text:
- Is your text short and does it help the view understand their query?
- Does your text suite your audience, does it suite your business?
- Does your text colour stand out from the background?
- Set your text up for skim reading. Big bold keywords, headings and sub headings.
- Don’t be a “set it and forget it” business owner. Do you regularly look at your sites stats and improve the worse pages.