7 conversion boosts
Some of you might have heard the saying “correlation doesn’t equal causation”. For example ‘the colour red has a negative effect on sales’. Is this really a factor? How do you know for certain?
Bad sales could be due to the company just starting up and not the colour red itself. The businesses “newness” is what fails rather than the colour.
To test these types of sales boosts there are products like Google A/B testing, which can show 50% one version of your site with red and the other with blue.
Here are some interesting stats from Hubspot.
- 40% of web users leave pages that take more than 3 seconds to load
- Websites that take 4 or more seconds to load have negative growth
- Websites with dark colour schemes have 2% growth vs light at 1.3% growth
- Websites with a green colour scheme have 3.0% growth
- Websites with a red colour scheme have negative -1.35% growth
- 70% of people look at lists with bullets vs 55% without bullets
- 94% of people cite design a reason why they do not trust a website
4 Blog mistakes and how to fix them
Show me a long wall of text and I can guarantee you customers are leaving and quickly. It’s daunting right? No one has the time to read one blog post for 20mins.
The key to fixing this is adding clear headings that break the information up, then adding ‘Read more links’ on the main blog page with a summary of each.
Use 2-4 different but consistent heading types. In the web word these are called h1, h2, h3 and h4. Clear headings make it easier for customers to quickly scan and pick out the info they are looking for.
No call to action:
What’s the point if your customers read all your great, original text if they do nothing with it. You need to add a big button at the end telling them what to do next. It could be an email form link, a shopping cart link or even a phone number.
Most businesses only blog because they were told that they need to.
Once you set realistic goals for the content, marketing your blogs, social media and all types of content will fall into place. Most importantly it can then start achieving those goals.
Not promoting it:
Hitting the post button shouldn’t be the end. You need to be spreading your great content on all kinds of social media and websites. Research your blog post first, and work out where your customers go to read that type of information. Find out if you can post it there or add it to a comment section for their forum.
Questions and Answers
Q: What are the latest marketing types?
A: SEO, Adwords and Facebook.
SEO is quite slow but cheaper in the long run.
Adwords is instant but expensive.
Facebook is a bidding system like Adwords but you can target your market more closely.