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Facebook banning forced likes, Google targets thin content – October Newsletter
New Google update targets thin contentGoogle is now focusing more on high quality content, better text, originality and the amount of it. This is great for small and medium size websites which seem to be getting a bigger push in rankings.Facebook bans "forced...
Pricing on your website, what you can learn from Restaurants – September Newsletter
Tips I have learnt from restaurants:1. They don't use dollar signs.I'm sure all of you foodies have noticed how the top end restaurants tend to round costs and remove dollar signs. There's a very good reason for this.Studies have found that removing $ symbol and even...
Mobile sites increase sales, when to post to social media – August
Why businesses in Melbourne need a responsive website.The rate at which tablets and mobiles are being used for internet searches is increasing very, very rapidly.Not many businesses have taken up mobiles/responsive sites so its still a niche area which you can...
How to improve your website sales – July Newsletter
My bounce rate dropped from 60% to 0%!I recently performed a test on my quote page and potential leads were leaving very quickly. I tried all kinds of things like a link to a simpler form, bigger text, bigger buttons but nothing had an impact.Then I really thought...
Important Google update – June
Google rolls out Panda 4.0 Another large Google update has rolled out for SEO.The Panda updates are all about content, focusing on the text and pages.If you have been hit it's time to start looking at your text.- Is it completely original?- Have you copied another...
Happy 25th Birthday Internet – May
Happy 25th Birthday Internet! What we now call the World Wide Web was created back in 1989. It was the idea of Tim Berners-Lee who put his idea to his managers at CERN. The idea was simple - link computers to share information faster. How has the internet changed our...
Google’s Pokemon joke & the Father of Helvetica Passes on 🙁
Play Pokemon in Google maps This will probably only work for the next few days but, if you jump onto a Android phone and click the map application, then click the search box and wait for the start icon to pop up - click that. You can now start catching Pokemon to go...
How to have your business blackmailed for $50,000
How to have your business blackmailed for $50,000There was a fantastic article on Gizmodo last month about Naoki, a person who had his Twitter account hacked into. You might be thinking "Twitter, who cares?" However, the scary part is that the hacker got in through...
Telemarketing Robots, Google Themes – Newsletter February
Sick of Telemarketers? Well, here come the RoboMarketers!Time has written a peice about Samantha West the latest in Telemarketing technology. There's a voice recording in the link down below - its quite funny so have a listen.When the story broke a few months back the...
Improving conversions via a faster website – January
How do I improve my conversions?The short answer: make your site faster.I recently read this great article and I thought I should share some of the stats with you: +3% conversions for every second reduced from 15 seconds to 7 seconds+2% conversions for every second...
How to increase your sales – September
Google keyword tool deletedGoogle has removed the amazing keyword tool and replaced it with the keyword planner. Whilst is much better for Adwords its now hard to know what keywords to chase for SEO.One of the pros is that we can now hyper drill down into local...
Happy Holiday – Newsletter December
I sincerely hope this business year has been great for you and I look forward to working with you over the next year.If I am ranking well in Google/SEO should I turn off my Adwords?I get this question a lot. I quite often turn Adwords off myself but, I recently read...
