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7 conversion boostsSome of you might have heard the saying "correlation doesn't equal causation". For example 'the colour red has a negative effect on sales'. Is this really a factor? How do you know for certain?Bad sales could be due to the company just starting up...

The fall of Google authorshipGoogle has completely dropped all kinds of authorship. It became a big topic over the last few years.Authorship was mainly about linking a G+ account with a picture of your face to a website. In the search results this picture would pop up...

Latest browser and screen sizes:W3C has released their latest stats which you can see below;Chrome has really taken off in the last year, while Internet Explorer has dropped dramatically.Very large monitors, laptops and wide tablets have also grown a tremendous...

New Google update targets thin contentGoogle is now focusing more on high quality content, better text, originality and the amount of it. This is great for small and medium size websites which seem to be getting a bigger push in rankings.Facebook bans "forced...

Tips I have learnt from restaurants:1. They don't use dollar signs.I'm sure all of you foodies have noticed how the top end restaurants tend to round costs and remove dollar signs. There's a very good reason for this.Studies have found that removing $ symbol and even...

Why businesses in Melbourne need a responsive website.The rate at which tablets and mobiles are being used for internet searches is increasing very, very rapidly.Not many businesses have taken up mobiles/responsive sites so its still a niche area which you can...

My bounce rate dropped from 60% to 0%!I recently performed a test on my quote page and potential leads were leaving very quickly. I tried all kinds of things like a link to a simpler form, bigger text, bigger buttons but nothing had an impact.Then I really thought...

Google rolls out Panda 4.0 Another large Google update has rolled out for SEO.The Panda updates are all about content, focusing on the text and pages.If you have been hit it's time to start looking at your text.- Is it completely original?- Have you copied another...

Happy 25th Birthday Internet! What we now call the World Wide Web was created back in 1989. It was the idea of Tim Berners-Lee who put his idea to his managers at CERN. The idea was simple - link computers to share information faster. How has the internet changed our...

Play Pokemon in Google maps This will probably only work for the next few days but, if you jump onto a Android phone and click the map application, then click the search box and wait for the start icon to pop up - click that. You can now start catching Pokemon to go...

How to have your business blackmailed for $50,000There was a fantastic article on Gizmodo last month about Naoki, a person who had his Twitter account hacked into. You might be thinking "Twitter, who cares?" However, the scary part is that the hacker got in through...

Sick of Telemarketers? Well, here come the RoboMarketers!Time has written a peice about Samantha West the latest in Telemarketing technology. There's a voice recording in the link down below - its quite funny so have a listen.When the story broke a few months back the...