Cultivate Digital

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596 North Road Ormond 3204 Melbourne, VIC
Phone: (130) 050-2466

Important news for Adwords users – Newsletter March

Feb 29, 2016

The real reason Facebook is using emojis

You’ve probably seen the new Facebook emoji buttons.


You can now “love,” “haha,” “wow,” “sad” or “angry” something with little emojis.

Why now you ask?

The short answer is that it gives Facebook more information on your mood and what you like. Facebook can then feed you different “news” which in turn brings in more advertisement and more money.

Facebook has a deeper insight now more than ever. The number of likes is old-school; Facebook now knows how you feel. It will know if you like certain political posts or love funny cat videos.

Google kills the right hand side Ads

Google’s decision to remove the right side Ads seems to be a ploy to get customers clicking on Adwords more, and pushing SEO down. Adwords has long been around 3% of the overall clicks. Users instinctively know they are Ads and tend not to click them. This is just another change in a long line of updates from Google. The last big change was the removal of the yellow/brown type box around the Ads. 

In the short term, Ad clicks will probably go up and average rank positions down. 

https://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/

Julia Logan I would suppose so, given the eye tracking studies, and with reports of typical non-technical users hardly distinguishing between ads and organic results, this step tends to blur the line for such users even more – after all, sidebar ads stood out clearly as ads.”

What does this do for organic search? What should site owners and SEOs do in response?

[Julia Logan] We could of course panic and bemoan the death of above-the-fold organic SERPs but this may not necessarily be the case. With the rise of adblockers, whatever anybody is doing with their ads can potentially become irrelevant.

Assuming the worst case scenario, site owners and SEOs should do what they have always been doing – compete against paid ads. If you rank for a commercially meaningful keyword, make sure you do everything in your power to make your organic listing stand out – metatag optimisation (yes I do realise this is 2016 now), Schema and other options suitable for your particular site. Ads will evolve, becoming more interactive and visually attractive – this means you should not be left behind.”

Questions and Answers

Adwords help!

Q: What is quality score?

A: Google Quality score is a number Google uses to check the relevance of your Ad text, keywords and also website. This is calculated every time a user searches and triggers your Ad. CTR, account history and even the device the user searched on can be a factor. 

The quality score is important because it not only impacts the position of your Ad but the overall cost. 

If your score on any Ad is lower than 5 please give us a call today.

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