What does a $20,000,000 logo look like?
The new Brand Victoria and Brand Melbourne logos will replace what Premier Andrews has said was a patchwork of confusing and disparate branding, and a full tourism and marketing to go alongside the new logo could cost about $20 million.
Comparison of the old with the new:
Brand winners and losers of 2015
Moz has looked at last years biggest winners and losers in terms of overall branding and keyword ranks.
Amazon’s dominance this year is impressive whilst Wikipedia’s fall from grace is certainly a huge change.
The big story this year is Etsy. They have taken the no.2 spot in total improvement, and have more than doubled their 2014 ranks rocketing from the 81st spot to 31st.
Online retailers will be the sites to watch in 2016
Most improved sites
Google related questions grow by 500%
Google will most likely improve and implement their question and answer boxes in 2016. Smart business can get a heads up by using creative/original text that contains questions and answers to common industry information.
2015 Google rolled out their “People Also Ask” or related question results.
It depends on what you search but searching something like “Samsung Galaxy S6” should bring up this:
Clicking on each topic will expand out and show some authoritative information about that particular topic.
https://moz.com tracked the increase of these “People Also Ask” boxes and have shown they have increased from 1.3% at the start of 2015 to 8.1%.
Where do the answers pull from?
Short answer is we don’t know. However, phrasing your content with common questions and answers seems to help.
Where do the questions come from?
This seems even more unclear, overall though the questions are probably pulled from similar searches to what past customers have gone on to search.
What does this mean for 2016?
The “People Also Ask” boxes will probably pop up more often.
Questions and Answers
Q: How do I improve my sales?
A: Start with measurable goals.
- If you can’t think of one single focus of your site, then results will be hard to achieve.
- You can’t improve what you cant measure.
- Personal opinions don’t matter much. People tend to get hung up on things like “But I never click Ads” or “Nobody wants to sign up for a newsletter”.
- Most customers will do what you ask them to. Make a clear and concise call to action.
- Pick your goals, track via Google Analytics.
- Analyse your improvements or lack of each month.