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Questions and Answers
Q: How do I increase my Adwords keyword scores
A: Adwords will normally give you some hints on what to improve. You can try adding negative keywords, like “cheap, discount, job” etc… words that would wouldn’t want to be associated with.
Repeating your keywords in your Ads title help, and breaking Ads into groups related to specific services or products.
Lastly make sure the landing page your Ad is linked to relates to your Ads and keywords, include the same keywords and write good, original text.