Our Blog
Web Design from Caulfield to Clayton to Brighton faces some profound changes
As commerce evolves to reflect these changing times, many businesses have some work to do. Only the best-established, most highly-trusted firms in a given area, those which have cornered the market, have survived this long without evolving to the online world. For the...
SEO or conversion based landing pages – Newsletter Sept
Okay, so whats the difference and how do I decide?The 2 questions you need to ask yourself is: Do you need to rank for broad generic keywords?Is ranking in Google important or do you already have the traffic through Adwords etc. and just need the sale? If you...
Design trends 2016, where do colours come from – Newsletter Aug
Mixing photos and illustration Badges on top of hero images The Harvard Library That Protects The World's Rarest Colors "The most unusual colors from Harvard's storied pigment library include beetle extracts, poisonous metals, and human mummies."Ever...
The Online Marketplace | Web Design for Elsternwick, Clayton, Malvern and beyond
Few post-industrial innovations have ever shaken up commerce to the same degree as the creation of an online world, where a firm’s physical presence is mirrored by a computer-based facsimile. It is a profound shift in marketing presence, and as it continues to grow...
117M leaked logins, check if you have been hacked – Newsletter July
117M leaked logins from LinkedIn A LinkedIn data breach from 2012 has been found. While initial reports have said that hackers had stolen 6.5 million logins, the latest statistics suggest a lot more were compromised. 167 million accounts were allegedly...
Why you should blog better – Newsletter June
1) Because it brings in business. Raise your hand if you want more sales? Yeah, me too! Great! Now think about the customers you want: What are their age and sex? What are they interested in? Hobbies, typical jobs etc... How long do they take to make a...
Mobile website affecting your SEO? – May
Eight months on: How has Google's mobileagedeon affected SEO?Virgin Airlines new logo: April Fools jokehttps://www.youtube.com/watch?v=vGCUp_FduKc&ref=webdesignernews.com Questions and Answers Q: How do I increase my Adwords keyword scoresA: Adwords will normally...
April Fools: Google makes a lost sock app, Bad Ads removed and Google passed Apple
Google's April FoolsDo your socks mysteriously disappear after you've done a load of washing? This is a serious problem for many Australians, who end up with boxes and boxes of mismatched socks.Every year we have been resigned to add new orphans to the box…...
Important news for Adwords users – Newsletter March
The real reason Facebook is using emojis You've probably seen the new Facebook emoji buttons. You can now "love," "haha," "wow," "sad" or "angry" something with little emojis. Why now you ask?The short answer is that it gives Facebook more information on...
What does a $20 million dollar logo look like? – February
What does a $20,000,000 logo look like?The new Brand Victoria and Brand Melbourne logos will replace what Premier Andrews has said was a patchwork of confusing and disparate branding, and a full tourism and marketing to go alongside the new logo could cost about $20...
Why its important to have a brand document – Newsletter Jan
Why do I need to plan my brand? It might seem obvious, but having a brand is just documenting the values, style and business plan that you probably already have in your head.Why?Firstly, it helps explaining/training staff.It helps keep your staff, and even...
The man who accidentally bought Google.com – Newsletter December
Sanmay Ved bought google.com thinking it was just a funny bug, never expecting money."I don't care about the money, " Ved told Business Insider. "It was never about the money. I also want to set an example that it's people who want to find bugs and it's not always...
