Cultivate Digital

{Cultivate Digital}{596 North Road Ormond}{Melbourne}{3204}{VIC}{Australia}{(130) 050-2466}
596 North Road Ormond 3204 Melbourne, VIC
Phone: (130) 050-2466

SEO or conversion based landing pages – Newsletter Sept

Okay, so whats the difference and how do I decide?
The 2 questions you need to ask yourself is:

  • Do you need to rank for broad generic keywords?
  • Is ranking in Google important or do you already have the traffic through Adwords etc. and just need the sale?

If you answered yes to the first question then you need a SEO-focused landing page. This would include lots of content and images with links directing your customers to your sales pages, forms, phone numbers etc… These are your calls to action.

The key here is to have a low bounce rate and inform your customers with good original information, filled with lots of meaning and full keywords. They can then be moved onto other pages.

If you said yes to the second question then you need a very simple short conversion-focused page. This would focus on a form or video and only the specifics on your product or services. A high bounce rate on this page is good.

Questions and Answers

Q: Is my website too slow?

A: A good way to check this is by popping your website into
Write down the stats and then try 4 or so websites of your competition.
If your site is much slower than your competition then we need to look at cutting down the number of images on your site. Compressing images, removing things like animations etc..

Just for Fun

Here’s Who Runs The Show: Paul Wagstaff

A website developer and a business owner since 2004. Cultivate Digital is a boutique web design studio located in Melbourne, Australia and is now a top 5 rated web design agency in Google.

Paul has a lifelong passion for building things online and applies a high quality ethic to every project he takes on.

He is also an incredibly dedicated business partner who loves helping small businesses get online in record time with a minimum of fuss. He works with his clients personally and the reviews prove how much his clients appreciate his down to earth, honest and transparent approach.

When Paul isn’t working, you may find him exploring the moon through his 12 inch Telescope, reading a good book, or listening to Dr Karl and other science podcasts.