Our Blog

Firstly, do a Google search for your services. If you do not see your website on the first page of Google and other search engines, you need to optimise it. This means that we need to do a thorough review of your entire website and web presence. Get your free SEO...

We often get asked by our clients what is the most important factor that positively affects rankings. Our research shows that 80% of sites in the top three positions share one thing in common—they use the target keyword in their anchor text. Sites that did not rank as...

Keyword research is the process of finding the right keywords to target. Keywords are the words that people type into search engines when they are looking for information. By targeting specific keywords in your content, you can help searchers find what they're looking...

Responsive web design is the concept of having one website that alters its layout to fit multiple devices and screens. It uses a single code base to generate a website that will fit any screen size, from mobile phones to tablets, iPads and desktops. This means that...

We are always talking about CTRs but we rarely discuss how important they are to your Google Ads or SEO campaigns. Essentially, a CTR is how many users are clicking on your ad/link divided by the total number of impressions (views.) Here is the formula below: We refer...

As you may or may not know, you can now have .AU for your domain name! For example, ours would be www.cultivatedigital.au It is available to pre-order as of today, the 24th of March! So whats happening to the old .com.au? Nothing, its staying as is. This is simply a...

Ok, we’re going to lay it all out for you right here. If you aren’t ranking on page 1 of Google (that is, the top 10 of search results) you may as well have an invisible website because no-one is going to find you. Harsh but true. Not many people will spend their time...

As always, Google likes to keep us on our toes and make sure that we don’t get too comfortable with our rankings and ads. The latest update has caused widespread volatility and changes all over the search engine. Google’s “December 2021 Product Review Update (PRU)”...

The marketing scene moves at the speed of light so we have pinpointed 4 trends that will continue to grow in 2022. Mobile optimisation will continue to be significant. It's not unexpected that people are investing more time and energy into their mobile devices....

The swipe up feature has been synonymous with Instagram for many years now. We’ve all watched that one influencer begging followers to get them to 10k so they can obtain it then to celebrate joyously when it became a reality. Then of course we were subjected to the...

People are currently spending more time online and there are countless challenges to get their attention when they come to your site. Then, when you do have their attention the next step is getting them to input their information. Landing pages aren't always the most...

SEO is constantly evolving and it can be a challenge to keep up with all of the trends. Here are some free tricks you can implement to get your SEO game cranking! 1. Begin with Analytics As with anything, it is important to use data to form the basis of your SEO...