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Search Engine Optimisation (SEO) is a digital marketing strategy that involves optimising your website to rank higher in search engine results pages (SERPs) for specific keywords. An SEO campaign is a long-term effort that requires consistent attention and effort to...

Track your competitors' SEO performance. Keywords are the words and phrases that people type into search engines when trying to find information on a particular service, product or subject. If you want your website to come up first in these searches, it is important...

The internet has changed the way we do business. The days of popping down to your local newsagent and picking up a copy of the Yellow Pages are long gone. Instead, people search online for products and services when they are looking for something new and exciting. So,...

SEO is always changing, so staying up-to-date on the latest trends is essential. Here are the top SEO trends predicted in 2023. #1 Mobile-First Indexing: Google is changing their search algorithm to give more prominence to mobile-friendly websites, because more and...

Information security is a top priority here at Cultivate Digital, and we take steps to protect your data. However, there are some things you can do to protect yourself and make sure that your information remains confidential. Cloud backups - Always backup your photos...

The .AU domain extension, which stands for Australia, has been created. It is not to be confused with the .COM.AU domain extension. forexample.au Not forexample.com.au We'd very much recommend you or Cultivate register your new .AU domain name as soon as possible. The...

Firstly, do a Google search for your services. If you do not see your website on the first page of Google and other search engines, you need to optimise it. This means that we need to do a thorough review of your entire website and web presence. Get your free SEO...

We often get asked by our clients what is the most important factor that positively affects rankings. Our research shows that 80% of sites in the top three positions share one thing in common—they use the target keyword in their anchor text. Sites that did not rank as...

Keyword research is the process of finding the right keywords to target. Keywords are the words that people type into search engines when they are looking for information. By targeting specific keywords in your content, you can help searchers find what they're looking...

Responsive web design is the concept of having one website that alters its layout to fit multiple devices and screens. It uses a single code base to generate a website that will fit any screen size, from mobile phones to tablets, iPads and desktops. This means that...

We are always talking about CTRs but we rarely discuss how important they are to your Google Ads or SEO campaigns. Essentially, a CTR is how many users are clicking on your ad/link divided by the total number of impressions (views.) Here is the formula below: We refer...

As you may or may not know, you can now have .AU for your domain name! For example, ours would be www.cultivatedigital.au It is available to pre-order as of today, the 24th of March! So whats happening to the old .com.au? Nothing, its staying as is. This is simply a...