Responsive web design is the concept of having one website that alters its layout to fit multiple devices and screens.
It uses a single code base to generate a website that will fit any screen size, from mobile phones to tablets, iPads and desktops. This means that one page can be viewed across all devices rather than having to create separate pages for each platform.
Provide a mobile-friendly experience
The best way to provide a mobile-friendly experience is with responsive web design. Responsive design allows for a single website to be viewed on multiple devices without the need for a specific site for each device. If you want to know if your website is responsive, take a look at the mobile view icon located in the upper right corner of your browser window. This will tell you which devices are supported by your current web browser and whether or not there is an alternative version available through responsive coding that would allow you to view it properly on more devices.
Generate more traffic
Responsive web design can help you get more website traffic and more conversions.
- More traffic means more money. If your site is a large part of your business’ traffic, this will mean an increase in revenue for you.
- Responsive design for e-commerce sites can also help with conversion rates and sales. A responsive website is easier to navigate than one that isn’t, which makes it less likely that a user will leave the site without making a purchase.
Builds trust in your company
A responsive website shows that you care about your customers. It’s a big deal, because consumers want to feel safe when they visit a website.
If you don’t have a mobile-friendly version of your site, users may think that you’re not taking their needs into account or assuming they’ll use their desktop computer to get what they need from the website. This can lead to distrust in your company and make people less willing to buy from you in the future.
Boost conversion rates
If you want to boost conversion rates, there’s no better way than a responsive website. Here are some of the reasons why:
- Your website is mobile-friendly
- Your website is easy to use and navigate
- Your website is easy to find on search engines like Google, Bing and Yahoo!
- Your website is easy to read (it should be)
- Your website is secure (you shouldn’t ask for sensitive information through emails)
Your site should also be fast loading and optimised for all devices, so people don’t have problems accessing content. This means making sure that images aren’t too large or embedded in the text; having video embeds instead of links; optimizing videos so they load quickly; making sure pages load quickly by only allowing scripts/stylesheets that are necessary for the page being viewed. If someone needs additional resources such as Flash player plugins or Java applets then these will automatically download when needed without interrupting page rendering processes which can slow down load times significantly.
Improve SEO ranking
If you have a responsive website, Google will rank your site higher in search results. This is because they want to reward mobile-friendly sites and make sure their users are getting the best possible experience. That’s why they use mobile-first indexing.
You can rest assured that Google will penalise sites that are not mobile friendly because they know that many people are searching on their phones and other devices. For example, if you have an eCommerce store and your site isn’t optimised for mobile users, then your business could suffer greatly from lost sales due to poor rankings in search results!
Cuts costs for development and maintenance
If you’re looking to save costs, having a responsive website is the way to go. It’s cheaper, easier and more cost-effective to maintain one website that can be accessed by all devices than it is to develop and maintain separate mobile and desktop websites.
Having one responsive website also saves you money on development time since it takes less work for developers to build out a single platform (the same goes for maintenance). The time saved can be used elsewhere in your business or reinvested into other areas like marketing campaigns.
In summary, responsive Websites are important as they are cost efficient, provide a user experience, build trust with your customers and improve your SEO rankings. If this sounds like something that could benefit your business, ask us about how it can help!
