Keyword research is the process of finding the right keywords to target. Keywords are the words that people type into search engines when they are looking for information. By targeting specific keywords in your content, you can help searchers find what they’re looking for—and drive more traffic to your website in the process.
Let’s take a look at how this works:
Keyword research is an essential component of SEO. It’s also one of the most important parts of content marketing, link building, and content promotion. In fact, it impacts nearly every aspect of your search engine optimization (SEO) work.
Whether you are creating a new website or trying to improve the search rankings for an existing one—you should be doing keyword research.
Long-tail keywords are more specific than broad, generic terms and thus have a better chance of converting. They’re also easier to rank due to their lower competition. Long-tail keywords can be more profitable since you’ll be targeting a smaller group of people who are looking for something specific. That makes them easier to convert (if you get the visitor from Google).
There are several good tools for keyword research. The most popular option is the Google Keyword Planner, but it has a lot of limitations and can be confusing to use. If you want to find more accurate results, try Ubersuggest or Ahrefs (my personal favorite). You can also use Moz’s Keyword Explorer, which gives you tons of data about your keywords and their popularity on Google Autocomplete and Suggest.
To get started with any of these tools, simply enter your topic into the search bar at the top of each site and then click on “Get Ideas” or similar button.
The best keywords are ones that drive targeted traffic to your website or landing pages because they:
- Have low competition (meaning there are fewer other websites competing for them) – this allows you to rank higher in search results
- Are specific enough (meaning people are actively searching for them) – this makes it easier for searchers to find what they’re looking for when they search using those terms
Keywords should tie in with the goals of your search engine optimization campaign and create new opportunities for growth by targeting untapped audiences or areas of opportunity for your business.