SEO is constantly evolving and it can be a challenge to keep up with all of the trends. Here are some free tricks you can implement to get your SEO game cranking!
1. Begin with Analytics
As with anything, it is important to use data to form the basis of your SEO campaign. Set up Google Analytics and Google Search Console to start tracking visitors and conversions to your site. This can tell you what’s working and what isn’t (eg. where visitors spend the most time and the bounce rate of pages.) You can use free tutorials to get started.
2. Cleanse your website to get it speedy!
Everyone knows that a fast website is crucial in obtaining customer satisfaction. Visitors will not wait, so if your website takes forever to load…well, there are plenty of other fish in the sea – so to speak. The longer it takes to load, the more likely the user will go and find what they want elsewhere.
You can use tools such as Page Speed Insights or Pingdom to see how slow your page is, get rid of plugins and widgets that you don’t need and reduce file sizes to optimise your images.
3. Build and they shall come!
Building links from other websites (backlinks) is really key in Google’s eyes. Backlinks say to Google “Hey, this website is really great – look at all of the other websites linking to it!” Essentially, it is saying that your site is incredibly trustworthy and Google should rank it really well. Which leads us to our next point…
4. Create valuable content
Writing content that people enjoy and want to share should be the basis of any good marketing campaign. If you share valuable, informative insights that people will actually benefit from then this will support your trust factor. And when the people come then Google will usually follow!
Creating a regular blog is a great way to begin and if other websites start to link to/share your content then it is link-building (tick, tick, tick!)
5. Cover your bases with these SEO must-haves!
- The title tag of your page includes the keyword you want to rank for. By doing this you are telling Google the main thing you want to rank for.
- Avoid long and over-complicated URLs. Include only words and dashes as symbols and connecting words make it difficult for users and search engines to read.
- Label the filename of your images to match with the content they are being connected to.
SEO is a fundamental part of any marketing campaign. Imagine opening a restaurant without any fanfare. That’s exactly what it’s like when you create a website and don’t market it. Using the above tips can help you net those crucial SEO gains that will support your digital marketing campaign.