How to rank in Google Maps – August
Local business listings have their own specific ranking factors which have changed a lot over the past years. Here are some tips to help expand your map reach.
1. Don’t load your title with keywords, while a lot of business get away with this its only a matter of time before Google finds out and bans you.
Try and stick to your ABN/ACN name, make sure that this name is consistent over the net. Is it the same on yellowpages, hotfrog, maps, ABN etc…
2. Use a local number and make sure its listed on your website and other listings like yellowpages.
Same goes for your business address. The more listings that you have on the internet the more Google can verify that you are who you say you are.
3. Make your listing 100%, so add images, videos… as much as you can.
5. Reviews- now this is probably the biggest factor. Get high quality reviews with great scores. Now this might mean that you have to entice a few customers to actually signup and do this but its worth it.
6. Area covered, if your concerned that your not popping up for suburbs near you then add a list of local suburbs in the additional info boxes down the bottom. You can also try increasing/decreasing your areas covered circle.
7. Lastly try the coupon feature. Not only will it help you track who come from maps but it also gives you a rank boost. Try “10% discount when mentioning this Ad”.
8. Find some keywords that your competition pops up for and then sprinkle these in your maps content. Don’t over do it tho.
Social Media Rehab
“According research done by half of the BBH Barn 2012 team—made up of Sarah Chan, Rhys Hillman and Scarlett Montanaro—we look at our phones 150 times a day on average: 10% of people under 25 text during sex; 65% of teenagers use their phones while socializing; 24% of people miss out on important moments while busy capturing it on their phones for online sharing.”
Questions and Answers
Q: How do I stop spam?
A: Everyone hates spam, but what can we do to stop it? Software is probably the best option. Outlook or another mail program is probably the best. Updates are regular and normally free. Google apps or Gmail is probably one of the best spam recognisers – you can even dob emails into Google.
Another option is a captcha, you know that little picture thing at the bottom of forms. They work well enough, but they dont update or change like software can they are also tricky for customers.
Just for Fun
The Evolution Of Influence