The search-engine optimisation world reaches a point every couple of years where most of our world can change. This is, of course, the rollout of Google’s new code. Engineers at this iconic firm update the algorithm underlying the world’s most popular search engine, and everyone involved in search rankings must take heed.
As the market leader, Google’s engineering staff can be comfortably described as a crack team. They draw from all over the world to find them, and this wealth of talent combine to dictate methods for improving the functionality of Google – often from the ground up.
Because so much of what we do is privy to Google’s algorithm, it is a tense time for us at Tyranny Web Design. We must remain very cognisant of the movements of the team, and we will often get involved in some of the speculation that occurs on message boards and news articles. It is our livelihood, after all.
But it is a labour of love, and if we felt that staying on top of our business was too trying, we would be hard-pressed to understand why we’re operating in this sector. SEO is vital to us, but it is more vital to our clients and businesses looking to grow their market share and visibility.
SEO companies in Melbourne act as interpreters on behalf of their customers. The technical aspects of our field are complex, as they involve a long, hard look at what some of the finest software engineers in the world are up to. But this is our passion, and no matter the number of grey hairs we develop during these pivotal code rewrites, we will ensure that our clients weather and prosper on the other end.
For more information on how we stand apart from other SEO companies in Melbourne, and how can help you to grow and succeed, contact Tyranny Web Design today.