If you’re looking for a simple way to reach more local customers, short videos should be part of your marketing strategy.
Platforms like Facebook, Instagram and TikTok are prioritising reels and short-form video content, often giving them significantly more reach than standard image posts. That means even a quick video filmed on your phone has the potential to be seen by far more people than a traditional post.
The best part? You don’t need expensive equipment or professional editing software. In fact, authentic, unpolished videos often perform better because they feel genuine and relatable.
Easy Reel Ideas for Small Businesses
Not sure what to film? Here are a few simple ideas you can start using today:
- Take customers behind the scenes and show what happens in your business.
- Answer a question you get asked regularly.
- Share a quick tip or piece of advice related to your industry.
- Showcase a recent project or a before and after transformation.
- Introduce one of your team members.
- Share a customer testimonial or success story.
- Demonstrate one of your products or explain how your service works.
Remember, you don’t need to overthink it. Consistency is far more important than perfection.
Keep It Short and Grab Attention
Aim for videos between 15 and 30 seconds long. Social media users scroll quickly, so you only have a few seconds to capture their attention.
Start with a strong hook, such as:
- Did you know…?
- Here’s a quick tip…
- Most people make this mistake…
- Before you hire a…
If people watch your video for longer, social media platforms are more likely to show it to even more users.
Make Your Videos Local
If you’re trying to attract customers in your local area, make sure your videos tell the platforms where you do business.
Mention the suburbs or cities you service in both the video and the caption. Tag your location when posting and include relevant local hashtags where appropriate.
For example, if you’re a plumber in Melbourne, mention suburbs like Moorabbin, Cheltenham or Bentleigh rather than simply saying Melbourne. This helps your content appear in front of people who are nearby and looking for your services.
Don’t Wait for Perfect
One of the biggest mistakes businesses make is waiting until they have the perfect camera, the perfect script or the perfect editing skills.
The businesses seeing the best results are simply posting consistently. Every video gives you another opportunity to build trust, showcase your expertise and reach new local customers.
At Cultivate Digital, we help businesses create practical social media strategies that work alongside their website, SEO and Google Ads to generate more enquiries and sales.
If you’re not sure where to start, we’d love to help you create content that gets your business noticed by more local customers.
