When someone searches for a business near them, Google Maps is often the first place they look. It’s fast, convenient, and gives them the information they need to make a decision on the spot. That means if your Google Business Profile isn’t optimised, you could be missing out on valuable local customers who are ready to pick up the phone, make a booking, or visit your store.
The good news? You don’t need to overhaul everything to start seeing results. A few simple updates can make a huge difference to how often your business appears in Maps searches and how appealing you look compared to competitors.
Why your Google Business Profile matters
Think of your profile as your shopfront on Google. Just like you wouldn’t leave your physical shop messy or out of date, you don’t want your online profile to give the wrong impression. A well-maintained profile builds trust, shows customers you’re active, and tells Google that your business deserves to rank higher.
Quick wins to improve your visibility
Here are some easy ways to start strengthening your profile today:
- Keep your business name, address, and phone number consistent. Make sure these details are accurate on your profile and match everywhere else online, from your website to social media. Inconsistencies can confuse both customers and Google.
- Add fresh photos and regular posts. People are more likely to click on a business with updated images of products, services, or your team. Posting updates also signals that you’re active and engaged.
- Collect and respond to reviews. Reviews don’t just build trust with potential customers — they also influence your ranking in search results. Always thank people for positive feedback and address any concerns in a professional way.
- Choose the right categories and services. Be specific. If you’re a café that also offers catering, make sure that’s listed. The more detail you give, the easier it is for Google to match you with the right searches.
Real-world examples
To see how this works in practice, here are three examples:
- A café in Camberwell: Adding photos of your coffee, food, and interior gives potential customers a feel for your vibe. Listing services like “catering” or “takeaway” ensures you appear in more types of searches. Responding to reviews shows people you value customer feedback.
- A local tradie: For a plumber or electrician, accurate service listings are critical. Instead of just “plumbing,” include services like “hot water system installation” or “emergency plumbing.” This helps you show up when people search for specific solutions.
- A law firm: Reviews build trust in professional services. Having clear categories like “family law” or “conveyancing” makes it easier for potential clients to find you. Adding posts about common legal questions also positions you as an expert.
The impact of small changes
Optimising your Google Business Profile isn’t about spending hours making tweaks. It’s about consistency, accuracy, and activity. Businesses that regularly update their profiles and engage with customers often see noticeable improvements in visibility and enquiries.
Whether you’re a café, a tradie, or a professional service, a well-optimised profile can help you reach more people in your area who are already looking for what you offer.
