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Looking to increase your website traffic? There’s plenty of advice available on how to drive more visitors to your site. In this blog post, we provide a fresh perspective that brings clarity to implementing effective SEO strategies, whether you're managing them...

SEO can be rewarding, but if you're after quick conversions and instant results, running PPC (pay-per-click) ads is your best bet. Businesses integrating SEO, PPC, and other marketing strategies simultaneously are more likely to reach the top. As a well-established...

In the digital world, your website is your storefront. It is often the first impression potential customers have of your business. But if your site looks like it was built during the dial-up era, it's more than just aesthetics at stake—it could be costing you...

In the ever-evolving landscape of digital marketing, grasping the nuances of media strategy can be the key to amplifying your brand’s voice and reach. Each media type - Paid, Owned, and Earned - serves a unique purpose in your marketing ecosystem, and understanding...

Want to know a secret? You can boost your SEO rankings by listing your business in Directories such as Yellow Pages, True Local, Yelp etc by adding in a citation. For free. Local SEO citations, are the online equivalent of word-of-mouth recommendations and can be...

In the fast-paced world of digital marketing, two strategies often become the talk of the town, leading the charge towards online prominence and commercial triumph: SEO (Search Engine Optimisation) and PPC (Pay-Per-Click). At first glance, they're both driving towards...

Oh, the things we have seen! Campaigns with no negative keywords, ads running without specified locations, phone clicks and email buttons left untracked—the list goes on. Advertisers in Australia are all too familiar with these pitfalls. In 2022 alone, a startling 41%...

SEO tips It’s no mystery that managing a small business in Australia today is hard work. From attracting customers and managing time efficiently to budgeting for digital marketing amidst rising costs of living, small business owners are juggling more than their fair...

Making the right decision about which payment gateway to implement on your e-commerce site can feel like mastering a new language. If you're a business owner in Australia, we've got your back! Don't lose sleep over terms like "chargeback", "payment processor", and...

In the constantly evolving world of social media, it's essential for content creators and businesses to stay ahead of the game. Instagram Reels, the newest addition to the platform, has taken the digital world by storm. It offers an exciting and engaging way to...

WordPress - a platform that powers approximately 455 million websites globally, is lauded for its customisability, array of plugins, SEO-friendliness and commendable speed. Whether you're a seasoned developer or a newbie stepping into the world of web design,...

Congratulations! You've taken the bold step to start your own business in Australia. It's time to christen your venture with the most fitting name—one that not only reflects your brand but also establishes the foundation of your company's identity. To help ease this...