Cultivate Digital

{Cultivate Digital}{596 North Road Ormond}{Melbourne}{3204}{VIC}{Australia}{(130) 050-2466}
596 North Road Ormond 3204 Melbourne, VIC
Phone: (130) 050-2466

Why Every Website Needs Copywriting

The internet has changed the way we do business. The days of popping down to your local newsagent and picking up a copy of the Yellow Pages are long gone. Instead, people search online for products and services when they are looking for something new and exciting. So, if you want to get the most out of your website, it must have great content. Great content means quality writing – which is where we come in!

First impressions count, and your website needs to reflect that.

First impressions are everything. Your website is the first point of contact that your potential customers will have with your business, and it needs to reflect that. How you present yourself on the web should reflect your brand’s personality and values.

It needs to be straightforward to navigate. Visitors need to be able to find what they’re looking for quickly and easily on your site, so make sure it’s well organised, and easy-to-read text can be read without zooming in or enlarging images (this means no tiny font sizes).

Make sure it works on mobile devices! Responsive design has become the standard in web design, but if yours isn’t responsive yet—or if it looks like something from 1995—it could turn off potential customers who might otherwise have been interested in what you’re offering.

Keep its load times fast! We live in an age where people expect instant gratification. If someone is visiting your site on their phone or tablet, make sure there aren’t any slow loading times that cause them frustration or make them reconsider returning another time when things go better (or even at all). If possible, use caching plugins such as W3 Total Cache to help speed up page load times significantly.

You need to be able to engage your audience – and keep them engaged.

The importance of engaging your audience is obvious: you want them to buy from you, right?

But what about keeping them engaged? How does that help your business?

Well, let’s talk about it for a minute.

When people are engaged, they’re reading and absorbing content. They’re involved in the process of consuming information from a website or other source (like an email). When this happens, it gives them the time to get used to what’s being offered before taking any action – which means they’ll be more likely to respond positively when asked if they want something (like a purchase). Keeping someone interested also helps ensure that they won’t get distracted by another webpage while browsing through yours — meaning that if/when they decide on something, there won’t be anything else competing for their attention!

Your copy needs to be engaging, keyword-rich and customer-friendly.

Search engines use keywords to help users find relevant information on the internet. If your page doesn’t contain these keywords, it’s unlikely that Google will rank you highly.

On the flip side, if you’re writing for a human being rather than an algorithm (who will read your content), then it’s essential not only for them to understand what they’re reading but also for them to enjoy reading it too! You want customers to come back repeatedly—and that means providing a positive experience every time they visit your site.

You need copy that converts.

Copywriting is one of the essential parts of any website. It’s what converts visitors into leads and sales. The right copywriter will help you tell your story in a way that resonates with your audience. They focus on writing compelling content for specific goals (e.g., getting people to sign up for a newsletter or purchasing products). Copywriters are experts at communicating clearly and succinctly without being overly salesy or pushy, which makes them an ideal fit for businesses looking to build trust among potential clients rather than just trying to make a sale.

If you want success, your company’s website needs excellent copywriting.

It’s not just about the content, either – it’s about ensuring that your website has everything it needs to appeal to potential clients or customers. If you don’t have good writing skills, you need someone who does – and that’s where we come in!

Here’s Who Runs The Show: Paul Wagstaff

A website developer and a business owner since 2004. Cultivate Digital is a boutique web design studio located in Melbourne, Australia and is now a top 5 rated web design agency in Google.

Paul has a lifelong passion for building things online and applies a high quality ethic to every project he takes on.

He is also an incredibly dedicated business partner who loves helping small businesses get online in record time with a minimum of fuss. He works with his clients personally and the reviews prove how much his clients appreciate his down to earth, honest and transparent approach.

When Paul isn’t working, you may find him exploring the moon through his 12 inch Telescope, reading a good book, or listening to Dr Karl and other science podcasts.