Targeting Younger Markets in Reviews

With mobile phone usage always growing we thought it might be worth looking into how and why we should target younger markets.

Going by the survey below, we can see that the majority of 18-34 year olds are searching for local businesses daily.

However, the percentage of ‘Never’ has grown dramtically. Why?

Brightlocal proposes that its the backlash from influencers, possibly sematics or a move back to word-of-mouth.

Again the amount of ‘Yes’ is very, very high but it has changed again over a year.

This trend is moving towards the negative and distrust. As younger generations grow up on social media and Google, the question is, have they become increasingly skeptical?

So, how do businesses combat this?

– Create more genuine reviews, product video testimonials rather than just text.

– Take photos of the customers.

– Have the customers put more thought and effort into their reviews.

– Use different review sources other than just Facebook and Google

Here’s Who Runs The Show: Paul Wagstaff

A website developer and a business owner since 2004. Cultivate Digital is a boutique web design studio located in Melbourne, Australia and is now a top 5 rated web design agency in Google.

Paul has a lifelong passion for building things online and applies a high quality ethic to every project he takes on.

He is also an incredibly dedicated business partner who loves helping small businesses get online in record time with a minimum of fuss. He works with his clients personally and the reviews prove how much his clients appreciate his down to earth, honest and transparent approach.

When Paul isn’t working, you may find him exploring the moon through his 12 inch Telescope, reading a good book, or listening to Dr Karl and other science podcasts.