Ready to fire up your social media content after the challenging year that was 2020? Here are four ideas to get your page looking hot, hot, hot:
#1 Videos, Videos and More Videos!
Videos – no matter the platform – are always going to be a massive crowd pleaser. TikTok, Instagram and YouTube are some of the apps that allow you to grow your audience using film so use it to your advantage and boost your viewership this way!
The easiest way you can get videos into your feed is to #respost. You could also video yourself answering questions, touring the workplace, showing off your merch. Opportunities are endless and a great way to engage your followers. Apps such as Inshot will help you edit your videos, adjust volume, add music or stickers and more.
#2 Get Shopping on Socials
Social shopping is a great example of e-commerce taking centre stage. Highlight your products, link to items, add deals to social stories – gain more business via your digital storefront. Create your social profile to reflect your business. Check all of the content is correct and that links work. Make sure customers have a pleasurable journey with your business on social media, right through to the checkout at your website.
#3 Memes are Here to Stay!
Love them or hate them, memes help to break up the monotony of feeds and provide comic relief to individuals scrolling social media. They can also be very helpful to small businesses as a way of getting their name out in the digital world. Memes that go viral are saved, shared with friends and have the potential to go viral so get aboard that train. #Repost a funny meme or get to work creating your own. Just make sure it is relevant to your business and will engage your audience.
#4 Stories are the Way Forward!
Stories were initially introduced in short form via Snapchat back in 2013. Then, Instagram took this idea and ran with it in 2016 with their Stories. Both are a great example of the changing ways people consume content. From posts and short videos we were introduced to content that could be filmed and posted live. It has only gained in popularity with Facebook and YouTube introducing Stories to their apps. Stories will continue to get bigger so if you’re not making any on your socials, you should!
As a small business you can track your data using the analytics on Instagram or Facebook. Look around and see which post or video had the most likes/comments and think about ways to recreate that same sentiment.
Cultivate Digital can help you with your socials! We have a dedicated social media creator who drives your content into the digital world. Send us an email or give us a call for more information.
