Prices on your website: A good idea? – July
This month I’m attempting something new. Something that worries me. Something dangerous.
No, I’m not taking naked sky diving lessons. I am, indeed, putting my costs up on my site.
Showing your costs isn’t a choice to make likely, and there is a stack of contentions on both side. So how would you choose if open valuing is for you?
The pros of showing your costs
By showing your costs online you’ll save your self a heap of time fielding questions and phone conversations.
All customers look for a price point, so why waste their time?
You might look more expensive than you actually are so this might help conversions.
The cons of showing your costs
The obvious negatives are turning away potential leads or having customers trying to compare just on prices alone.
Packages or prices can make you look stock standard or boxed in.
Prices can also limit how flexible you are on a service or product – maybe you can customise a certain product?
How to make prices work for you:
The internet has made one thing very easy. Finding information. So make sure you impart value with your prices. Else your potential customers will just look for the cheapest deal.
Show them what makes your product/service different.
Give guarantees or warranties – these will add value above the set price.
Review your competitions prices, experience, quality and value.
Add your prices and sit back and record the data through analytics and plain notepad. Review and make changes.
Websites have 5-10 seconds to grab someone’s attention. Us humans have terrible memories and normally what sticks is a name, logo or catch phrase. Something visual.
So come up with a catch phrase that summarises what you do. If your business name is plain then go a bit crazy with the catch phrase. If its the opposite then make your catch phrases a list of exactly what you do.
Try different ideas across all of your media like newsletters, email signatures and social media.
Writing great headlines for social media
I just read a great article on blog.bufferapp.com so here is a summary:
Use action words, fewer verbs and more nouns. Some of the best tweets have a call to action like ‘click here’ or ‘retweet’. You’ll be surprised what people do if you ask them to!
Use images, but the images need to be self explanatory. Photos get 53% more likes, 104% more comments, and 84% more click-throughs.
Keep it short, posts with 80 characters or less have 66% more engagement.
Posts with “I” and “me” tend to get shared more. Quite the opposite of other social media.
Questions and Answers
Q: What social media platform should I use for my business?
A: Really hard to say. This depends on your personality and business message. If its personal and generally female based customers then Facebook. Twitter is great for reaching a wider audience with a short business message that generally links to a site. Google+ is fantastic for news based information and connecting with people in your industry. Google+ is the one to use if you are interested in pushing your SEO forward.