Being an online business owner in Australia involves thorough comprehension of the digital terrain you are navigating. The most crucial tools at your disposal for propelling your online visibility are search engines and directories. While Google reigns supreme as the most widely-used search engine, countless other options provide worthwhile opportunities. Similarly, several directories serve as a valuable imprint of your business’s online presence. Here, we delve into Australia’s leading search engines and directories.
Australia’s Top Five Search Engines
Google: In Australia, Google is at the forefront, with a market share exceeding 94.68%. Beyond the search engine itself, Google offers a host of products such as Google Ads, Google Analytics, Google Search Console, Google My Business, enhancing its users’ experience.
Bing: Bing, a Microsoft product, holds around 3.5% of Australia’s market share. An alliance with Yahoo Search has significantly aided Bing’s growth despite Google supplanting it as Apple’s primary search engine.
DuckDuckGo: Known for its privacy-focused approach, DuckDuckGo has a market share of 0.59%. It does not log user data or track user activity, making it popular among privacy-centric users.
Yahoo: Despite losing ground to Google, Yahoo is the fourth most-used search engine in Australia. Although losing relevance, it currently holds a market share of 0.91%.
Ecosia: With a market share around 0.1%, Ecosia is known as the eco-friendly search engine. It uses 80% of its revenue to finance tree-planting and restoration projects.
Top Fifteen Australian Directories
Directories still form an integral component of an online marketing strategy. Here are the top 15 directories in Australia:
Yelp Australia
TrueLocal
Yellow Pages
StartLocal
White Pages
Hotfrog
AussieWeb
Womo
Search Frog
Local.com.au
Google business profile
Bing Places
Cylex
Foursquare
Flying Solo
Selecting the appropriate directories and search engines for your business lies in understanding their respective features and your business requirements. Keep in mind; it’s essential to ensure consistent and current information across all platforms.
By leveraging the numerous search engines and directories available in Australia, your business can enjoy a competitive edge in online visibility. Partnering with an expert SEO agency can aid in optimising your use of these tools.
I hope you find this guide helpful in understanding Australia’s top search engines and directories for best promoting your business online. Remember, being visible is being accessible to your potential customers!
