- Make sure its fast
When your site was finished it would have had 0 errors and super fast but things change. Especially if you have a CMS so try to keep your images cropped and the file size down. Try not to change the font, colours or styles as this can easily add errors and clog up the code.
Read up on calls to action. Have a friend or colleague read over your sites content. Create funnels for your customers to follow to a goal – take them on a journey eg: a tips page then to the sales page.
- Write headlines that are exciting
Instead of saying “benefits of our product” and writing a paragraph. How about writing “Top 6 tips for a ___” and bullet listing the items.
Paul do I need a mobile version of my site?
I have had a couple customers ask me this month about mobile sites. Its a tricky question. The costs involved are quite low, but if you dont need one what’s the point in paying for one.
Yay, another list…
- Do you have SEO?
- Check your Analytics to see the number of mobile users, is it high?
- Do the forms or newsletter break on a mobile?
- Is your current site hard to read on a mobile?
- Do you struggle to navigate your site on a mobile?
- Does your competition have a mobile version?
If you answered yes to most of the above then its best to keep your customers happy and invest in a mobile site.
Business name registrations
A new federal legislation passed in 2011 will now collapse all state registrations into the one big national system. So a vic register business name will get (vic) added to the end. Some conflicts might appear between different business in different states but from now on a register business name will be nation wide.
For all you guys that still dont get social media – here it is explained with donuts.
Google+ and +1
Confusing isnt it. Here is a quick summary. Google+ is the social media site, its a bit like facebook while +1 is a button similar to the facebook ‘like’. With the +1 you can “like” a site or comment inside and outside of Google+.
Will Google’s +1 effect my ranking
Short answer is no. Some of you might remember the brief stint I did of offering reciprocal +1 buttons, I was a bit too keen. So far Google and the experts have said that +1 wont effect rankings. It will only effect how you use Google search. Say you see two sites in Google search, both high ranks but one has a few +1s from your friends and the other 0 – which site would you pick?
Will Google+ effect my ranking
Short answer is no, but your Google+ business page might pop up. In the USA Google+ posts have already started appearing in search results, but this is just the owners Google+ business page and not their actual website. So how do I get ready – I hear you say.
Just joining wont do much. You need to optimise your account and make lots of relevant posts.
As always with Google two main things count. Keywords and where you put them, here is a list of some good spots.
Questions and Answers
Q: How do I make my site more Google friendly?
A: If we have a SEO package in place please dont change your home page – if in doubt just ask. Apart from a link building strategy (SEO package) you can do some very simple changes to help Google understand what your site is about. Add a relevant title and description to all of your pages. Never repeat a page title or description, everything you add to your site needs to be unique and helpful. Check the url box as well, make sure it describes your page. Say your page was called ‘What is SEO’ your url would end up something like ‘what_is_SEO.htm’ I would insert a keyword like SEO Melbourne into the url box, now your page link will become SEO-Melbourne.htm this will preform much better. If your page title is too long for the menu just add a menu title in the menu box, its a bit further down.
After that its all about your content as Google says “content is king”.