You may have heard of HULU or even used its services.
HULU is a similar streaming service to say Netflix or ABC iView.
Bartosz Goralewicz from LRT pointed out this dramatic visibility drop and documented it in an interesting case study.
With more than 50% of the visibility already lost, the situation for Hulu.com is getting worse every day at a massive, destructive pace.
Whats the take home?
It gets a bit technical but that said, complicated animations slow down your site and your customers which is something Google is looking at.
Questions and Answers
A: Analytics and other customer data is the best answer for this.
Are people leaving your site too quickly, are they trying to click buttons that animate too much, are they waiting for pages to load etc…
These are the questions you should be asking and checking.
Form over function is the key here. Can your customers get what they want quickly.
Over designing and jazzing things up too much can lead to fewer sales.